Our mission To leverage technology, data analysis and innovative insights to enable individuals to optimise their food choices quantitatively. What do we do? We enable people to optimise their nutrition to achieve their goals. Our goal To start a movement of people who quantitatively optimise their nutrition (Optimisers). What do we mean by “nutrition”? “Nutrition” […]
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I recently came across a couple of interviews with Ivan Gavranic, who managed to get ripped and stay lean year round! Not many people see less than 5.9% on a DEXA scan, let alone be able to maintain weight loss! While this is probably not something you want to try to achieve, I thought it […]
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In days gone by, humans saw things that they didn’t understand as mysterious or magical. We formed religions and worshipped deities (like the sun, earth, fire, thunder and rain) that gave us nourishment and sustained us. Today, we have moved on from many of these deities as we gained more knowledge about the sun, rain, […]
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Nutrition can be confusing. The fact that there is so much passionate disagreement over what constitutes an ‘optimal human diet’ suggests that we still have a lot to learn. One of the earliest Biblical conflicts and the first murder involved revolved around whether an animal vs grain sacrifice was more appropriate (i.e. Cain vs Abel). […]
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What should you eat to tame your appetite and look good naked (or at least avoid obesity, diabetes and the host of metabolic diseases that come along for the ride)? Keto? Vegan? Paleo? Low carb? Low fat? Carnivore? Who should you believe? Which one is best and why? Our analysis of […]
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Popular nutrition enthusiasts typically focus on the one magic factor that will fix your ills. vegan carnivore keto plant-based blood type low carb low fat “It worked for me. It’s the only way, and it will surely work for you!” Meanwhile, both public health messaging and click bait-hungry media is awash with confusion. Every […]
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Buying a surfboard doesn’t make you a surfer. Just like having a piano lesson doesn’t make you a pianist. Similarly, buying a pair of sneakers doesn’t make you a runner. But as we start to practice these skills we begin to look a bit more the like people who possess these identities: a […]
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If you want to succeed it can be helpful to learn from those who have already been successful. We asked the Optimisers from the first challenge what advice they would give someone starting out on the journey. Here’s what they said: Plan ahead. Know what you are going to eat for at least one day […]
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If you’re going to succeed at anything other than conforming to “normal” you need to look inside to find your “why”. We surveyed the Nutrient Optimiser Facebook Group about why they wanted to be an Optimiser. Their responses were too good not to share. I want to be an Optimiser because… I want […]
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We were amazed to see how excited and passionate people got about optimising their micronutrients during the Nutrient Optimiser Challenge! The Nutrient Optimiser Facebook Group lit up with people ‘chasing green’ in Cronometer. They were trying to hit all their micronutrients targets and vying for the top place on the Nutrient Optimiser Leaderboard. Optimising nutrition […]
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